About Us

Because details are the essence of prestige, and because our landmarks are our source of pride; we drew inspiration from them for our vision to merge them with global manufacturing quality.

For our sake, we create an integrated visual experience; every frame of our eyewear is crafted from acetate material according to eco-friendly standards from the heart of the prestigious Italian Mazzucchelli factories. Since we know that sustainability begins with durability, we chose to collaborate with the global leader in hinge manufacturing, the German OBE factories, to guarantee you a product that rivals the quality of international brands.

We also guarantee you the highest standards of protection against UV rays in our lenses, which are crafted to resist the effects of daily use.

From the pristine shores of our Red Sea to the KAFD edifice and reaching the Ithra cultural center, we promise and guarantee you quality designed for us—quality that befits us, Made for our Red Sea.